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Embraced by Nature, Guided by Sustainability.

Our approach to sustainability embraces the uniqueness of the Taif mountains, with a focus on nurturing its diverse ecosystems and natural beauty. We prioritize the vitality of the land by protecting wildlife, regenerating habitats, and promoting ecological balance.

Through thoughtful actions, we aim to leave a positive legacy where nature thrives alongside development.

Fostering Our Biodiversity

Fostering Our Biodiversity

We preserve the rich diversity of the Taif mountains, safeguarding Saudi Arabia's wildlife, flora, and fauna while sharing the beauty of this natural heritage.

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    Boosting soil and vegetation
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    Rehabilitating ecosystems
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    Enriching biodiversity
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    Conserving endangered and endemic birds, mammals, and invertebrates

Shielding Our Ecosystem

Shielding Our Ecosystem

We prioritize emission reduction and sustainable development practices, enhancing circularity in water and waste management to safeguard our natural environment.

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    Executing green building design and operations
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    Promoting renewable energy
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    Driving waste and water management
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    Reducing residual carbon by implementing a carbon reduction strategy

Goals by the Years

2028
Treat 100% of wastewater
Ensure 75% of waste diverted from landfill
2030
Secure 60% of net energy generation from renewables
Achieve 30% of protected land
2050
Reach net zero and achieve carbon circularity
Become a nature- positive organization
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